01 / KITH
CULTURE + LOYALTY
Kith
A personalized front door to the Kith experience.
The commercial perspective ↗Watch the loyalty experience
Kith loyalty · 1 min 54 sec
JARED SCOTT HOROWITZ / COMMERCIAL STRATEGISTBRANDS + TECHNOLOGY
A DIFFERENT WAY TO LOOK AT THINGS.
Jared Scott Horowitz
Build what
comes next.
comes next.
A COMMERCIAL CAREER, IN GOOD COMPANY
Brand experience.
And 300+ others.
Enterprise experience.
From mobile apps
to AI-powered experiences.
I connect the product, the customer, and the commercial plan—aligning brands, technology platforms, and enterprise buyers around what to build and how to bring it to market.
- Mobile apps & commerce
- Digital customer experiences
- AI & intelligent front ends
RECOGNITION
Forbes 30 Under 30 · 2015
SELECTED WORK
Brand. Behavior.
Business.
Mobile apps, loyalty, and conversational commerce from my commercial career. The customer experience—and the commercial thinking behind it.
02 / RALPH LAUREN
BRAND + PERSONALIZATION
Ralph Lauren
Style and storytelling built around the customer.
03 / ASK RALPH
INTENT + COMMERCE
Ask Ralph
A conversation that connects customer intent to shoppable looks.
The commercial perspective ↗Watch Ask Ralph in action
Ask Ralph · 1 min 45 sec · Video via Microsoft ↗
04 / DICK’S SPORTING GOODS
MOBILE + COMMERCE
DICK’S Sporting Goods
Shopping, loyalty, and discovery in one mobile experience.
HOW I HELP
Senior perspective.
Commercial momentum.
For founders, leadership teams, and brands deciding where to grow, how to win enterprise business, and where AI belongs.
Start with the decision you need to make. We’ll agree the scope, responsibilities, and working rhythm together. Advisory board opportunities are welcome.
See the capabilitiesAI strategy, commercial growth, enterprise deals, and partnerships.
01Advisory & fractional leadership.
A senior commercial partner for the decisions—and operating work—that can’t wait.
Advisory & fractional leadership.
A senior commercial partner for the decisions—and operating work—that can’t wait.
- Strategic advisory and advisory board opportunities
- Fractional CRO and commercial leadership
- Enterprise growth, partnerships, and go-to-market strategy
- AI commerce strategy and investment priorities
02Platform shift advisory.
Choose where AI can create customer and commercial value, and what to build first.
Platform shift advisory.
Choose where AI can create customer and commercial value, and what to build first.
- AI and intelligent front-end strategy
- Use-case selection and platform sequencing
- Flagship customer and use-case strategy
- Customer experience and commercial value
03Go-to-market & sales execution.
Turn positioning, pipeline, and sales discipline into a clearer path to growth.
Go-to-market & sales execution.
Turn positioning, pipeline, and sales discipline into a clearer path to growth.
- Go-to-market and commercial strategy
- Comp plans, territory, and pipeline discipline
- Forecast accuracy and deal desk
- CRO-level advisory and focused leadership
04Enterprise deal architecture.
Align buyers, stakeholders, and commercial terms around a deal that can move forward.
Enterprise deal architecture.
Align buyers, stakeholders, and commercial terms around a deal that can move forward.
- Enterprise positioning and buyer narrative
- Contract structure and commercial terms
- Pricing, margin, and renewal strategy
- Champion alignment and stakeholder mapping
05Partnerships & co-sell.
Make platform partnerships work commercially, from joint positioning to co-sell.
Partnerships & co-sell.
Make platform partnerships work commercially, from joint positioning to co-sell.
- Salesforce, Shopify, PayPal, and Meta ecosystems
- Partner positioning and joint value proposition
- Co-sell strategy and pipeline development
- Partnership economics and commercial alignment
06Deal rescue.
Find the blocker, reset the narrative, and prepare the next decisive conversation.
Deal rescue.
Find the blocker, reset the narrative, and prepare the next decisive conversation.
- Reshape the buyer narrative
- Understand the stakeholders and blockers
- Revisit contract shape and concessions
- Prepare for the next decisive conversation
THE EVOLUTION
Three shifts.
One instinct.
Follow the behavior. Understand the technology. Build the opportunity.
Mobile
commerce.
WHEN MOBILE WAS THE NEXT BETSephora’s first mobile app. A new path to purchase for brands learning how to live in the customer’s hand.
SEPHORA · STEVE MADDEN
CRATE & BARREL · HILTON · COSTCO
CRATE & BARREL · HILTON · COSTCO
Forbes 30 Under 30 · 2015
Brand
apps.
FROM TRANSACTION TO RELATIONSHIPBurberry’s luxury app. Kith loyalty. Crocs AR try-on. Mobile experiences built around the brand—and the person.
BURBERRY · KITH · CROCS
LEVI’S · BJ’S
LEVI’S · BJ’S
Platform recognition: Forrester Wave Leader · Mobile Commerce
Agentic
commerce.
FROM SEARCH TO INTENTRalph Lauren’s Ask Ralph. Bringing conversational shopping into an enterprise brand experience.
RALPH LAUREN · ASK RALPH
Product recognition: TIME Best Inventions · 2025
Intelligent
front ends.
FROM INTERFACE TO OUTCOMEThe next front door to your business understands the customer’s goal. Context, knowledge, and action—connected in one experience.
THE OPPORTUNITY FOR YOUR BRAND
Let’s decide what your customers need next.
THE INTELLIGENT FRONT END
Your business.
At the speed
of intent.
Customers want less distance between intention and outcome. An intelligent front end connects their goal to the right knowledge, workflow, or action.
Start with the customer’s goal. Then connect the experience to the business case.
THE INTELLIGENT FRONT END CONCEPT
“Help me find the right product.”
- 01UNDERSTAND
INTENT - 02CONNECT
CONTEXT - 03ENABLE
ACTION
FROM QUESTION TO OUTCOMEA decision.
A decision.
Not a search result.
Help a customer compare the right options, understand the tradeoffs, and move forward with confidence.
BOTH SIDES OF THE TABLE
Fluent in the platform.
Grounded in the business.
From the platform
to the front end.
My commercial experience spans Branding Brand, React Native, mobile commerce, brand apps, and AI. I translate platform capabilities into a customer story, a buying case, and a plan the business can act on.
Branding BrandReact NativeMobile platformsAgentic commerceIntelligent front ends
Different industries.
The same commercial instinct.
Across B2C and B2B—from Ralph Lauren and Royal Caribbean to Crocs and Kith—the work starts with understanding the customer, what they value, and how the business earns their decision.
Ralph LaurenRoyal CaribbeanCrocsKithB2CB2B
Jared Scott HorowitzI bring a founding CRO’s perspective to what to build, how to position it, who needs to believe in it, and how to get the deal done.
IN MOTION
Products with
a point of view.
bleu makes business knowledge more useful. frndz puts trusted recommendations at the center.
B2B INTELLIGENCE PLATFORM
A B2B intelligence platform that makes business knowledge easier to find, understand, and use.
YOUR FRNDZ ARE THE ALGORITHM
Recommendations powered by the people whose taste you trust.
YOUR NEXT MOVE
Let’s make
next happen.
Tell me what you’re building and the decision you need to make. Available for strategic advisory, advisory board opportunities, and fractional commercial leadership.