← All servicesJARED SCOTT HOROWITZ / ENTERPRISE GROWTH & GO-TO-MARKET STRATEGY
Make the enterprise opportunity real.
Enterprise growth takes more than a compelling product. It takes a clear commercial story, the right stakeholders, and a path through the decisions that determine whether a deal moves.
Discuss your challenge ↗For complex buying journeys
Bring me in when a promising opportunity needs a stronger buying case, a platform partnership needs a commercial plan, or the team needs to understand where an enterprise deal is getting stuck. I work with founders and leadership teams to connect the product’s value to the buyer’s business priorities.
Positioning that survives the room
Start with who needs to believe in the product and why. Translate technology capabilities into a credible customer experience and commercial argument. Shape the narrative for different stakeholders without losing its core: what changes for the business, what needs to happen, and why the decision deserves attention.
Deal architecture and commercial discipline
Enterprise deals involve buyers, procurement, technical stakeholders, and commercial negotiations. I help align stakeholders, navigate the buying process, shape commercial terms, and prepare the next decisive conversation. For the broader business, that work can extend to pipeline discipline, deal desk, forecast accuracy, and go-to-market priorities. A late-stage rescue begins with identifying the actual blocker rather than adding more activity.
Partnerships that support the sales plan
A platform partnership needs more than a logo. It needs a shared value proposition, target buyers, and a plan both teams can execute. I advise on ecosystem positioning and co-sell opportunities, including how to describe the joint value, identify relevant buyers, and align the work between teams. My perspective comes from a commercial career spanning 600+ enterprise accounts across mobile commerce, brand apps, and AI.
Begin with the opportunity
Share the market you are pursuing, the deal or partnership at stake, and the decision you need to make. Bring me in for a specific enterprise deal or the go-to-market strategy behind it. The first conversation establishes the commercial priorities and a focused scope of work.