The experience
Ask Ralph connects a customer’s intent to shoppable looks through conversation. The product experience and Microsoft-hosted film illustrate how an enterprise brand can bring conversational commerce into its customer journey.
ASK RALPH / COMMERCIAL PERSPECTIVE
From a search to an intention.
A commercial perspective on Ralph Lauren’s conversational shopping experience.
The commercial question
Where can AI remove friction without losing the brand? A useful experience helps a customer decide and act. The commercial work is to choose the right use case, connect the brand and platform priorities, and define what success should look like.
My perspective
Ralph Lauren and Ask Ralph are part of my commercial career. I bring the enterprise perspective: how to connect a new customer experience to brand priorities, the buying case, and the commercial plan.
What this means for your business
Choose a customer problem before choosing a technology. Establish how the experience connects customer intent to action, what the business needs to learn, and which stakeholders need to align before moving forward.
What’s your next move?
Bring the customer problem and the commercial decision. Let’s work through the opportunity.
Discuss your challenge ↗